$25 Active Sunglasses for Everyone
EXECUTION
StayAfloat: Fountain Takeover.
There is a massive opportunity in the water sports space domestically and globallyacross both D2C and B2B. Our new Sail G as well as our current offerings position usperfectly to go after this customer.
Background
Objective
To expand Goodr's reach within active communities by angaging with water sport enthusiasts.
PRODUCT: WATER SPORT SUNGLASSES
THEY FLOAT
AND
COME WITH
HYDRO
+
OLEPHOBIC CSPL
LENSES
CUSTOMER
Demographics
18-59, Gen Z,
Millennials, Gen X
Geographics
Shoreline, Lakes,
Rivers, etc
Personas
Bradley, Ash, Jasmine, Donny, Tyler
Target Niche —— PERFORMANCE POSSE
The Pragmatists who focus on function, features, and quality and like purchasing from reliable brands
Creative Concept
In a world where everything is trying to go viral, we rise—literally.
Dozens of oversized flamingo and owl floaties, decked out in massive Goodr sunglasses, drift lazily across high-foot-traffic fountains in LA. The visuals are absurd, elegant, and engineered for phone cameras.
Tethered in place like floating billboards, each one becomes a performance—of stability, of style, of staying afloat no matter what.
Waterproof signs cheekily ask:
“We Stay Afloat – Do Your Sunglasses?”
It’s not just a question—it’s a challenge. A visual proof. A wink.
This is more than an OOH stunt—it’s a public art installation powered by brand attitude.
The more surreal it gets, the more real it feels.
Why it works?
-
Surprise & Delight: Unexpected flamingo floaties in familiar fountains stop people mid-stride and demand photos.
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Visual Proof of Concept: Although originally tied to floating, the absurdity underscores Goodr’s playful approach to performance eyewear – tying into the broader #StayAfloat theme that resonates across product lines (floatable, anti-slip, anti-fog).
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Viral Potential: The uncanny image of oversized mascots bobbing in fountain water practically guarantees social shares, meme creation, and press fascination.