Arco Homes
#Embrace A Sustainable Future
Arco, the leading builder in Newton, offers you with refined craftsmanship, cutting-edge designs, and comprehensive customer service.
Now it goes beyond excellence to
Embrace a
Sustainable Future.
Our commitment to eco-friendly practices ensures that your dream home is not only a masterpiece of design but also a responsible choice for the environment. Join us in building a brighter future, where elegance, comfort, and sustainability intertwine seamlessly.
Background
arco is a Design and Build firm that executes architecturally driven projects while maintaining an unshakable focus on high quality craftsmanship. They are dedicated to build homes not only take into consideration the way we live each day, but also contribute positively to our community.
Problems
Limited number of properties
Strong competitors
4C Analysis
By analyzing the market from Company, Culture, Category, and Consumer, we discovered some insights that can provide business opportrunities.
Company: Customer Experience
Culture: Multipurpose rooms functionality
Category: Smart Homes, Wellness Sustainability
Consumer: Chinese/Asian buyers
4C Ingishts
Several important insights show from this 4C analysis:
Good customer service can lead to word-of-mouth. Customers are 10 times more likely to spread negative customer experiences than positive ones.
The factors that Chinese/Asian parents consider when buying a house: School district
“When we were searching for a house we only considered the ones in good school districts.”
Multipurpose spaces and home offices were toward the top of the list of must-have for today’s high-end home buyers.
Homes and buildings prioritizing wellness in design can fetch a premium of 10 to 25% in the luxury real estate sector, and this trend is expected to grow as the housing market integrates personal and environmental wellness features, appealing to eco-conscious younger buyers.
Customer Journey
By analyzing the feelings of our buyers during their journey, we get a better understanding of their anxiety during the buying process, and we can tackle their emotions by providing necessary services moving along with their journeys.
Competitor Axis
Identify the competitive position of arco in the Newton home builder market:
Among many home builders firm over 20 or 30 years old, arco is relatively younger both in style and tone, with a refreshing and youthful aesthetic, compared to many brands without a strong social media presence.
While not many companies prioritize sustainability in their design, arco should start emphasizing the eco-friendly culture that can benefit both homeowners and the ecosystem, along with the youthful mindset and sensibility.
